• Reach existing customers with domain targeting, and attract new customers
with negative domain targeting
• Hone in on your ideal audience based on age, gender and interests using
demographics and interest targeting
• Target ads based on sophisticated signals — domains, product purchase
history, keywords and interests
• Ads are automatically frequency capped to optimize brand exposure
• Measure reach, open rate, dismiss rate, saves, forwards, click-through
rate, form submissions, video plays and conversions
• Gauge the viral performance of your campaign by seeing if a user forwarded
your ad
• Contact your Google sales representative